Whether you are the webmaster of a company site, personal site, blog, or other web page, at some point, you will receive a request for a link exchange. Here are some of the commonly asked questions and answers about link exchanges.
Question: What are reciprocal link exchanges?
Reciprocal link exchanges are those where site A is asked to link to site B, and site B will link back to site A.
Question: What are three-way link exchanges?
Three-way link exchanges are those where site A is asked to link to site B, and site B will receive a link back from site C.
Question: Are link exchange requests legitimate?
Yes, some link exchanges requests are legitimate. The best ways to check verify if a link exchange request is legitimate is to review the following: